The Acquisio integration with Call Sumo helps with managing your PPC campaigns. You will see call performance and the details of each call, which will then be reviewed in the Acquisio Report Center. Call details include time of call, duration, caller number and location, device type, and a link to the call recording.
You will also be able to trigger actions based on calls, so that bids will only be placed on calls that are most likely to convert. It is also possible to set and track KPIs and automate reporting using Acquisio’s whitelabel-ready templates.