Call Sumo

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Integration with CAKE

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CAKE is a software advertisers use to track performance across multiple channels and to affiliate networks to manage their digital campaigns. Call Sumo integration with CAKE will enable you to track calls as conversions generated through your CAKE-powered offers.

When creating new offers, you must tag your offer links with:

ctreqid=#reqid#&ctoid={offer_id}

This tag will be used to track calls as conversions. Be sure to replace {offer_id} with your actual offer ID, or use the auto-tagging feature to do this automatically for all existing offers.

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